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Novata

September 18, 2025

Trending Topics in ESG: Carbon Neutrality

2024 was the warmest year on record, a stark reminder of the rising risk of climate inaction. A report by UN’s Intergovernmental Panel on Climate Change (IPCC) predicts that future warming is contingent on future GHG emissions, and without immediate intervention, many climate impacts may become irreversible if not contained.  

The need for climate action can no longer be ignored and achieving carbon neutrality continues to be an urgent global mission.  Over 110 countries have committed to attaining net-zero emissions by 2050 or earlier, signaling a global shift toward making carbon neutrality a defining benchmark for responsible business. 

In this article, we explore what carbon neutrality is, why it matters, and what it takes to be a carbon-neutral organization.

What Is Carbon Neutrality, and How Can Companies Achieve It?

Carbon neutrality is achieved when carbon dioxide emissions are balanced with an equivalent amount of carbon dioxide removal from the atmosphere. Although these gases are naturally absorbed by the world’s forests and plants, which act as carbon sinks, there are currently no artificial carbon sinks in existence that can remove emissions on the scale necessary to fight global warming.  

For companies to be carbon neutral, they must ensure that all the emissions they produce (Scopes 1, 2, and 3) are effectively neutralized. This is often done by either drastically reducing emissions to net zero through operational changes and efficiency improvements or by offsetting remaining emissions through the purchase of verified carbon credits.  

While many organizations have set aggressive targets and are striving to take meaningful climate action, it is impossible for a company to emit zero carbon emissions.   

Are Carbon Neutral and Net Zero the Same?  

Carbon neutrality and net zero are often used interchangeably in climate conversations. Although both terms have the same end goal, which is to eliminate harmful carbon emissions, they have distinct definitions and can be distinguished by their scale and approach to emissions reduction.  

  • Carbon neutrality: A business can claim carbon neutrality by calculating its own emissions and then compensating for them through the purchase of carbon credits that fund emissions reduction or removal projects outside its own value chain. 
  • Net zero: Net-zero emissions are achieved when produced greenhouse gas (GHG) emissions are balanced by removing the same quantity of emissions from the atmosphere.  

As defined by the Science Based Targets Initiative’s  Corporate Net-Zero Standard, net zero is achieved by abating at least 90% of emissions and neutralizing any residual GHG emissions. Net zero also emphasizes direct, purposeful emission reductions efforts, with a minimal reliance on offsets. 

Both pathways are valuable, but understanding their differences helps organizations choose the right strategy for their current capabilities and long-term sustainability goals. 

Steps to Achieve Carbon Neutrality

While every company’s path will look different depending on its industry, size, and maturity, achieving carbon neutrality starts with a clear understanding of your emissions and having a structured reduction roadmap that’s tailored to your goals.  

Assess your current carbon footprint    

The foundation of any successful carbon neutrality initiative begins with understanding your organization’s current carbon footprint and emissions profile. Start by measuring Scope 1 and Scope 2 emissions as defined by the GHG Protocol, and build a carbon inventory to establish an accurate baseline. 

Scope 1 emissions are generated directly from business operations, including chemical production, company vehicles, and on-site fuel combustion. Scope 2 emissions are indirect, relating to emissions from energy that is purchased by the company, such as electricity. These business activities are then multiplied by their associated emissions factor to quantify the emissions produced by that activity. This process of measuring, aggregating, and categorizing emissions is known as carbon accounting—a critical first step in managing and ultimately reducing your climate impact. 

Identify areas for emissions reduction 

Once you have an overview of your emissions activity, the next step is to identify your highest-emitting sources and develop measures to reduce or decarbonize them. This could mean leveraging renewable energy sources, increasing energy efficiency, or implementing sustainable procurement policies.  

To create accountability on your journey to carbon neutrality, it is important to determine actual targets and the dates by which the company plans to meet them. Establishing a systematic approach to collecting accurate, quality carbon data is the foundation for effective climate action, as organizations can leverage that data to set realistic reduction goals.  

Carbon emissions reporting can be automated and simplified through carbon accounting solutions, such as the Novata Carbon Navigator. Not only does it ensure that the collected data meets stringent regulatory and assurance standards, but it also provides valuable business intelligence to inform effective decarbonization strategies. 

Set reasonable and measurable targets 

Setting realistic climate targets is crucial to effective decarbonization, but targets alone aren’t enough.  

Without transparency and third-party carbon data assurance, sustainability claims risk being perceived as greenwashing. To avoid this, companies should not only report progress publicly but also seek independent verification of their emissions data and reduction plans. Frameworks like the Science Based Targets initiative (SBTi) offer clear guidance to set and validate net-zero targets that meet global regulatory standards.  

Embracing a Carbon-Neutral Future

Striving toward carbon neutrality is an urgent imperative—not just for the planet, but for businesses to operate responsibly and competitively. Like any successful sustainability initiative, achieving carbon neutrality requires intentional action, bolstered by accurate data and insights, to effectively measure progress.  

Novata is equipped with the tech and expertise to meaningfully advance your decarbonization goals, and our carbon experts work closely with global organizations and partners like Microsoft to help companies navigate decarbonization and address climate-related risks.  

Whether you’re a GP, LP, or a private company, our proprietary Novata Carbon Navigator provides the data foundation necessary to set and achieve science-based carbon neutrality targets. Take the first step today by requesting a free trial of the Carbon Navigator, and experience how easy carbon emissions calculations can be with the right solution and support.